Apple, it is time to fix a problem that is experienced every day by some of your best customers. It is time to do something about how you and AT&T handle MMS.
For those of you who don't know, MMS stands for Multimedia Messaging Service. It is a standard protocol that cell carriers use to send photos from phone to phone. You may know of a similar technology called SMS or Text Messaging. Well, MMS is picture messaging. You actually don't need to know any of that, because nearly all modern cellphones do not require you to know anything about it. They let you send text messages and picture messages to your friend's phones, and they take care of the technical stuff behind the scenes. Someone with a typical cellphone can take a photo, punch in a friend's mobile number, and within a few seconds, their friend will receive the photo on their phone. Fun!
Picture messaging is a standard. It's been available for over a decade, and is very well established in most parts of the world. According to Comscore M:Metrics, picture messaging has grown 60% in the US over the past year. In April 2008, almost one quarter of mobile users in the US sent or received MMS messages. And that is before the Summer months, when MMS sees even more usage.1 In perusing AT&T's website today, I could not find a phone they offer that does not support picture messaging. Even the free phones and the phones that do not have a built-in camera are able to receive picture messages. Except for the Apple iPhone.
If you are an iPhone customer (and your account is set up properly at AT&T2), you can not send or receive picture messages. There are workarounds for this, but they are poor. Let's say one of your friends sends a photo to your phone number. Instead of receiving the photo on your shiny new iPhone, you receive a text message that invites you to retrieve the photo from an AT&T website at viewmymessage.com. You get two codes to input into the website to retrieve the photo. Unfortunately, the codes are long strings of characters that are hard or impossible to memorize. Because the iPhone does not have copy and paste, you generally have to jot down the codes to get the message. In any case, it is a multi-step process. The viewmymessage website is simple, but it is terribly slow. It also is not designed to be viewed on a mobile browser. This results in you having to zoom and scroll to get a glimpse of the tiny version of the photo they display. There is no way for you to save the photo. Unfortunately, a large and growing number of AT&T and Apple customers are subjected to this terrible user experience. According to compete.com's site analytics, the viewmymessage site is getting nearly a half-million unique visitors every month, and it's traffic has grown more tha 28% since a year ago.3
Now suppose you want to send a photo to a friend from your iPhone. You can, of course, email it to them. Emailing something is not the same, though. Think about when you are sitting at your computer. There are times that you would email someone, and there are other times that you want to use Instant Messaging (IM). Different messages call for different modes of communication. Sometimes you want the photo to get to them right now. With most phones, you can take the photo, punch in their number, and go. You can not with the iPhone. Again, there are workarounds. If you know what cell carrier your friend is on, and you know the schema that carrier uses, you can construct an email address that would send the photo to their phone. For example, if you happen to know that your friend is on Verizon Wireless, you can attach the photo to an email to <10digitphonenumber>@vzwpix.com and it might get to their phone.4 The problems here are obvious: You need to know your friends carrier. You need to know that carrier's email schema. You have to go through the steps of attaching to an email.
Whether you are sending or receiving, being on an iPhone takes all the fun out of picture messaging.
Now, I never like to complain about a problem without proposing a solution. In this case, I'd like to propose a short-term improvement, and a long-term solution.
In the short term, this terrible user experience can be improved by doing the following:
- Make the link in the viewmymessage notification clickable. By eliminating the need to jot down and re-enter codes, the experience could be slightly more quick and fun. The indentifying info could be embedded in the URL itself.
- Improve the performance of viewmymessage.com. Surely, between Apple and AT&T, someone has some server horsepower to apply to this customer-facing site.
- Make the UI for viewmymessage friendly to mobile browser, especially Safari. I would hazard to guess that the majority of traffic to this site is from iPhone customers today.
- Add a way for viewers to save the photo for safekeeping. Being able to forward it to an email address would suffice.
- Set up an email service so I can send photos to my friends' phones. I should be able to send a photo to [email protected] (or something) and have it get to my friend regardless of their carrier. Surely, AT&T can make this work.
The long-term solution, of course, is to add MMS support to the iPhone itself. People are asking for it. If you do a search for "iPhone MMS" on Google, you get over 8 million results.5 Many online forums (including Apple's and AT&T's) are filled with people asking for the feature. I would argue that AT&T would want it, because more messaging means more revenue. It could even be released as an app on the App Store, which could mean some revenue for Apple or a developer.
Please, Apple. Add MMS support to the iPhone.
UPDATE 10/30/2008: The response to this post has been overwhelming. Please read an update with responses and new info here: An Update on the Case for MMS on the iPhone
Footnotes:
1. http://www.mobile-ent.biz/news/30888/MMS-usage-up-60-per-cent-in-US
2. I had a third chat with AT&T Wireless support today trying to get my Apple iPhone 3G to handle MMS messages the way it is supposed to. It's an awful lot of work to get to a shamefully substandard user experience. This is a long story, worthy of a future blog post.
3. http://siteanalytics.compete.com/viewmymessage.com?metric=uv
4. I say "might" because in my experience this method seems to be highly unreliable.
5. http://www.google.com/search?ie=UTF-8&oe=UTF-8&sourceid=navclient&gfns=1&q=iphone+mms
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